Clik here to view.
Can You Market Luxury Brands Online?
AdWeek looks at an interesting question this week, asking whether digital is killing luxury brands. As the article notes, “…the question of how brands that pride themselves on exclusivity—indeed, that...
View ArticleWeb marketing is more integrated than you think (Small Business E-commerce...
Marketing on the Internet seems to get harder all the time, doesn’t it? Content marketing, paid search, natural search/SEO, display advertising, remarketing, and on and on and on. How can anyone expect...
View ArticleHEDNA 2012 Winter Meeting Keynote – Today and Tomorrow: Marketing and...
I was thrilled to give the closing keynote address to HEDNA’s 2012 Winter Meeting in Las Vegas today. The talk focused on e-commerce, online marketing, travel marketing and distribution, the social,...
View ArticleClik here to view.
A Digital Marketer’s New Year’s Resolutions
I’m not a big fan of New Year’s Resolutions. I think it’s more important to evaluate yourself and your progress towards goals all throughout the year. At the same time, holiday downtime offers a...
View ArticleClik here to view.
The Race You Can’t Win
I’m giving a talk next week about price transparency on the Internet (something I’ve talked about lots and lots before and something I touched on in yesterday’s Biznology webinar). During that webinar...
View ArticleClik here to view.
The Zen of Digital Marketing Strategy
Fast Company has an interesting take on the growth of fast, cheap, easy services like 99designs, Fiverr.com, and WordPress.com, particularly for non-profits. Of course, their argument holds equally...
View ArticleClik here to view.
4 Fundamental Truths About the Future of E-commerce
I’m beginning to prepare a new talk I’ll be giving next month about the future of commerce, where it’s headed, that sort of thing. Admittedly, it’s ground I’ve covered before. But I welcome these...
View ArticleClik here to view.
3 More Digital Marketing and E-commerce Fundamentals You Must Know
I’m traveling in Shanghai this week. It’s my first time in Shanghai (or China proper, for that matter), and I’ve got to say, I’m smitten with the place. It’s both very similar to, and very different...
View ArticleClik here to view.
What Watson, Xbox, and Google Are Telling You Right Now (Travel Tuesday)
Just a quick follow up on my Travel Tuesday post from a couple of weeks ago (and last week’s podcast and the talk I gave before that and… well, you get the idea). There have been some fascinating news...
View ArticleClik here to view.
Thinks Out Loud Episode 28: Say “Hi” to Conversational Search
Headlines Biznology on Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year | Biznology Podcast What...
View ArticleClik here to view.
Does Digital Marketing Depend on Technology?
Does digital marketing depend on technology? Well, in a word, yes. In fact, I think all marketing these days depends on technology, at least in part. But before you say, “Great,” and move on to other...
View ArticleClik here to view.
Travel Distribution is Getting Really Interesting (Travel Tuesday)
Travolution offers a great look at the relationship between online travel agencies (OTA’s) and hotels, examining what hoteliers really think about OTAs. The key insight: “…Richard Lewis, chief...
View ArticleClik here to view.
Digital Marketing Strategy is About Information, Not Technology – Thinks Out...
Digital Strategy is About Information, Not Technology Headlines Who says computers need screens? Not me, that’s for sure. See more in this piece: Say What? Computers May Stop Using Screens and What...
View ArticleClik here to view.
How to Get in Your Customers’ Pocket
Your customers increasingly browse, shop, and buy their travel via mobile devices. Unfortunately, getting your product in front of customers seems harder than ever. The diversity of choices available...
View ArticleClik here to view.
3 Steps to Digital Marketing Success in 2014 – Thinks Out Loud Episode 55
3 Steps to Digital Marketing Success in 2014 Headlines and Show Notes Focus The 80/20 Rule Retailers Lag Behind Consumers’ Omnichannel Desires – eMarketer The Customer Journey to Online Purchase –...
View ArticleClik here to view.
How are Your Customers Changing in 2014? – Thinks Out Loud Episode 58
How Are Your Customers Changing in 2014? Headlines and Show Notes Internet Strategy in a Changing World – Thinks Out Loud Episode 57 Trends Shaping E-commerce in 2014: Internet Everywhere Sit Back,...
View ArticleClik here to view.
Are Your Customers Ready for Mobile Commerce? Thinks Out Loud Episode 59
Are Your Customers Ready for Mobile Commerce? Headlines and Show Notes How are Your Customers Changing in 2014? – Thinks Out Loud Episode 58 Internet Strategy in a Changing World – Thinks Out Loud...
View ArticleClik here to view.
What Internet Marketing Strategy Isn’t – Thinks Out Loud Episode 60
What Marketing Strategy Isn’t Headlines and Show Notes How are Your Customers Changing in 2014? – Thinks Out Loud Episode 58 Internet Strategy in a Changing World – Thinks Out Loud Episode 57 Your...
View ArticleClik here to view.
Building Brands Through Internet Marketing
Building Brands Through Internet Marketing Headlines and Show NotesWhat Internet Marketing Strategy Isn’t – Thinks Out Loud Episode 60How are Your Customers Changing in 2014? – Thinks Out Loud Episode...
View ArticleClik here to view.
10 Essential Lessons Learned From HSMAI’s Digital Marketing Strategy...
I had the pleasure of moderating a panel, “Is Search Still Search as We Know It?” which featured a wonderful collection of search marketers from the industry and from Google earlier today as part of...
View Article
